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But, as great as those stats sound, online dating is also utterly time consuming and competitive.

The authors of “Freakonomics” discovered that 56% of men that create an online dating profile do not even get one single message while Jupiter Research found that 97% quit within 3 months.

, biological anthropologist and Chief Scientific Advisor to Match.

"Millennials are diligently using technology to find love—and building new dating rules and taboos along the way.

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We've captured the great spring forward in gender equality," says Dr.

Scott Valdez, Founder and President of Virtual Dating Assistants (Vi DA Virtual Dating Assistants.com) advises that informed decisions yield better results.

Vi DA is an online dating management agency that uses data -- both internal and external -- to ensure efficient use of online dating sites for its clients.

On its blog Ok Trends, which has attracted over 1 million unique visitors, the site makes intriguing observations about user behavior.

/PRNewswire/ -- Match, the world's largest relationship company, today released findings from its seventh annual Singles in America study – the nation's largest, most comprehensive annual survey of single people living in the U. The 2016 survey captures surprising data and trends on new dating rituals, the impact social media has had on the dating landscape, shifting gender roles, as well as attitudes about love, sex, and relationships across generations.

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